After studying the target market, its players and identifying the most suitable positioning, I created a bilingual website that promoted the academy of the most important Italian visual effects company, ACCÆDI,  through a targeted copy, images and videos of high aesthetic and technical content.

The site also respects accessibility criteria, user experience / interface and SEO.

A SEM strategy has been activated with pay per click ads, social media campaigns and an editorial plan to integrate the promotion of the academy.

 

The following of this project was the creation of the web site for the coworking structure of EDI Digital Italian Effects, INEDI